Today I’m going to teach you how to develop a growth hacking mentality. Do you want to grow fast like Facebook and Dropbox? It doesn’t matter what industry you’re in. You can grow fast like that. In this video I’m going to share with you a secret to fast growth and developing a growth hacking mentality.
RESOURCES & LINKS:
“Growth Hacking Strategies | Tips to Get More Traffic, Customers and Traction” (video):
Growth Hacking Made Simple: A Step-by-Step Guide:
12 Growth Hacking Techniques You Can Try This Week:
“How Digital Marketing Will Change in 2019” (video):
Read more Growth Hacking tips on my blog: https://neilpatel.com/blog
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The first tip I have for you is, when you’re doing growth hacking or marketing, you need to document everything you’ve done. If you’re doing a SEO change, document it. Even write down if it helped increase your traffic or dropped your traffic. If you’re doing things like paid advertising and you notice your costs skyrocket during the holiday season, document that. By documenting everything, and even if you have a marketing team, you guys should all be doing this together.
The second mind shift that you need to make is never be satisfied with your growth. You can always be bigger. You can always have more traffic. You can always have more sales. The moment you become satisfied and complacent with where you are at, you’re gonna stop growing.
The third tip I have for you is spy on your competitors. You don’t have to be the most creative person to leverage growth hacking. Your competition is leveraging tactics that you’re not. They’re growing in other ways that you’re not. So using tools like SEMrush, SpyFu, Ahrefs, Buzzsumo, WhatRunsWhere. Using tools like BuiltWith. All these tools will show you what your competition is doing.
The fourth tip I have for you is to stay up to date with the latest and greatest. Things are constantly changing on the web. There are sites like Product Hunt that show you all the cool tools that are coming out there and this is amazing for marketers because if you see something that’s cool, that’s new and cutting edge, you can be one of the first people to test it out and leverage it before your competition.
The fifth tip I have for you is never stop learning. You can always be better at SEO. I could always be doing better. And you know how you do better? You constantly learn. I don’t look at my competitors like HubSpot being like, they suck, I’m better than them. Instead, I look at what they’re doing and be like, how can I learn from them? How can I take some of their tactics, apply it to my business, and grow faster? Always constantly learn. You don’t know everything that you should. The moment you close your eyes and you stop learning? That’s when your growth is just gonna tank and go down.
And the last tip I have for you, always be testing. You can test and retest. Here’s what I mean by this. I would do login or sign up using Google. So, instead of making people reenter their name or password, they can sign up through Google or Facebook. And when I did that my conversion skyrocketed and I stopped testing. And I’m not saying I stopped running A/B tests altogether but I stopped testing that same thing. I would go on to new tests and I would do things like maybe test my headlines. Then I would test maybe a mobile checkout page and I would keep running new tests. But I forgot one thing. I didn’t retest and here’s why that’s important. For example, right now security is a huge concern. When I did a retest on login or signup with Google and I forced people to only take that option because that’s what I had for the longest period of time, my conversions tanked. The moment I removed that option and gave that as, hey you can put in an email and password or login and register through Google, my conversions went up. But back in the day, I found out when I only gave the Google option, I had more conversions. And that’s why you wanna retest because market conditions change. Such as, people are afraid of security. And when you do retesting it ensures that the stuff that you’re keeping on your website is truly maximizing your conversion rates to the fullest. So, that’s it.
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